Online media relations tools: Twitter
There’s no question that modern technologies are forever changing how PR professionals approach media relations. In last week’s post I offered tips for writing effective email pitches – made necessary...
View ArticleOnline media relations tools: the online newsroom
Over the past few weeks I’ve been examining the online tools available to PR practitioners to help with media relations. The reality is these same tools make journalists’ jobs easier too. Perhaps the...
View ArticleBack to the PR basics: working with the media
Much has been said about the relationship between PR pros and journalists – historically, some of the commonly used adjectives included: tense, suspicious, tenuous and strained. And while the PR/media...
View ArticleBack to the PR basics: media tactics
In last week’s post I outlined the steps PR pros can take to make their relationships with the media productive and stress free. This week I will be focusing on the tactics you need to employ to have...
View ArticleHow to make your press release more social (and why you should)
There’s no denying that social media should play a role in your PR efforts. There’s also no denying the importance of a well-written press release. Combine the two and your message will reach a wider...
View Article4 ways PR pros can stay ahead in today’s digital world
Social media. Very few (if any) industries have not been impacted by its ever-increasing popularity and ubiquity. But the PR industry may just be feeling it the most (next to traditional journalism, of...
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